Case study
Healent is a software company located in Chicago,
USA.
Healent is a custom remote patient monitoring
solution to monitor and improve the functionality of patients with
chronic conditions.
Restructuring the brand identity system to improve the visual impression, deliver the right message to customers, and explaining the value and positioning of Healent correctly. Creating a website that perfectly explains Healent and helps get leads and convert them into clients. The most challenging point was dealing correctly with a non-usual targeted audience of Physicians, Health service providers, Nurses, Health care institutions.
Brand identity system, audience analysis, value positioning, competitor analysis, motion graphics, website development, and more.
Redefine sizing and spaces according to the golden ratio and fixing visual issues
#2B5ADC
Flickr Blue
#152145
Space Cadet
#F4D35E
Orange Yellow Crayola
#1B998B
Persian Green
#E76D83
Candy Pink
#0C9FDA
Carolina Blue
#EEEFF5
Ghost White
#D6D7DD
Light Gray
A range of colors for user interface and illustrations purposes.
